About Playcharms

Playcharms is a new line of jewellery created by the designer Fionna Roditi.

A collection composed of elegant and interchangeable pieces, 100% tailor made.

The whole collection was inspired by an unusual ring exhibited at the Victoria and Albert Museum, dated 1975 and signed by Wendy Ramshaw. The complexity of that item, wonderfully intricate, dedicated to the White Queen in Lewis Carroll’s fairytale “Alice through the Looking glass”, put the brand’s designer’s creativity on the move. It was a unique but above all a playful jewel.
An incredible versatility and maximum customization is the strength of each piece of Playcharms which is available in white or rosé silver. Every woman using a starter necklace or bracelet box, apart from the decor elements included in each casket with a specific theme – Love, Nature, Luck, Ocean and Sky – may create, depending on the day’s mood and on her personality, a jewel which will add value to any outfit. Lively and eclectic jewels, like the women who choose to wear them.

Fionna Roditi, silver designer and expert in semiprecious stones has managed to create a new line of jewels that have personality and character.
Playcharms – elegant and fun jewels, 100% customizable, as unique as who wears them.


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A set of chic, fun, creative jewellery boxes. Jewellery should always be beautiful. But above all, it should always be fun.

Via Aurelio Saffi 21
20123 - Milan
+393474544134 info@playcharms.com