About Playcharms

The idea behind Playcharms was born in the mind of designer Fionna Roditi. While wandering the rooms of London’s famous V&A museum, she came across an unusual ring designed by Wendy Renshaw in 1975. Inspired by the White Queen from Alice in Wonderland, it was marvelous in its intricacy and complexity. It was unlike anything she had seen before. But above all, it was fun.



That ring set her mind in motion. What if the power to create and influence the design of a piece of jewellery could be placed into the hands of the wearer herself? She could let her character and spirit shine through to match the dress, the mood, the occasion. Her jewellery could be as unique, as vibrant and as full of life as its owner.



Experienced in working with silver and stones, Fionna has always been inspired by clean lines and simplicity; by jewellery with a strong personality. And this new idea became an obsession.



The result of that obsession is Playcharms – a set of chic, fun, creative jewellery boxes as exceptional as their wearer. They reflect every mood, light up every occasion… and tell the story you want to tell.



Jewellery should always be beautiful. But above all, it should always be fun.

Playcharms

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Playcharms

A set of chic, fun, creative jewellery boxes. Jewellery should always be beautiful. But above all, it should always be fun.

Via Aurelio Saffi 21
20123 - Milan
ITA
+393474544134 info@playcharms.com